Saturday, July 18, 2009

Introduction


Business partners


Agenda


What is Islamic Banking

Friday, July 17, 2009

Competitors


Our competitors


Islamic Bank of Asia


Maybank

Thursday, July 16, 2009

Features of Credit Card


Features of our product


Our product


Credit Card (MASTERCARD)


Credit Card (VISA)


How does the credit card works


Benefits of having the Islamic Credit Card


Transaction cost of Credit Card


Eligibility of Credit Cardholders

Wednesday, July 15, 2009

Marketing Strategies - Advertising


Marketing Strategies - How we reach out to potential customers


Marketing Strategies - Brochure


Brochure Front Page


Brochure Back Page


Marketing Strategies - Source of Advertising


Marketing Strategies - Printed Ads Expenses


Marketing Strategies - Advertising Expenses


As part of our marketing campaign, we had created a TV commercial for our product. However, the commercial was present as a skit and as such, we do not have the material to post on this blog. Therefore, we shall include a short transcript of the skit.


Setting : In the middle of a Middle East dessert
Characters : A thirsty traveler in desperate need for water.
A mysterious Middle Eastern man selling a bottle of water.
Story : The thirsty traveler is struggling along the dessert and he comes upon the mysterious Middle Eastern man selling the precious bottle of water. The traveler offers to pay for the water with US dollars, British Pounds, Japanese Yen and Euro. However, all his offers were rejected by the mysterious man. Finally, the traveler pulls out a Citi Islamic Credit Card and the mysterious man smiles and gives the traveler the water. The two shake hands and all is well.
Objective : The objective was to show the religious aspect of the card and therefore, we placed the setting in a dessert with a traditionally dressed Muslim man. The second objective was to emphasize that the card is acceptable all over the world. Therefore, the exaggeration with the dessert was used.


Animated Ads


Animated ads


Marketing Strategies - Advertising Cost


Marketing Strategies - Sample Ads


Sample Ads


Sample Online Ads Website

Tuesday, July 14, 2009

Marketing Strategies - Roadshow


Marketing Strategies - Roadshow


Application Form Page 1


Application Form Page 2


Marketing Strategies - Location


Marketing Strategies - Floor Plan


Marketing Strategies - Goodies Bag


Marketing Strategies - Sign up gift


Marketing Strategies - Luck draw prizes


Marketing Strategies - Roadshow expenses


Marketing Strategies - Roadshow expenses

Monday, July 13, 2009

Marketing Strategies - Collaboration with companies


Marketing Strategies - Collaboration with major companies


Marketing Strategies - Emirates Airlines


Marketing Strategies - Best Denki


Marketing Strategies - Sheng Siong Supermarket


Market Strategies - Shell


Marketing Strategies - Restaurants


Marketing Strategies


Marketing Strategies


Facebook Fan page

Sunday, July 12, 2009

Summary of Expenses


Summary of Advertising Expenses


Summary of Advertising Expenses


Summary of Roadshow expenses


Summary of total expenses